Time will never tell.
Last night showed Danish TV a feature on the use of botox.
It showed, among other things a person who got a botox treatment in the face.
As you probably know, via an injection, you get Botox into your skin.
I do not think it's healthy. And certainly not in the long term.
But no matter what is said about Botox, as we have seen
people who have used it for many years. We found
including to the Oscars that an older Hollywood actress
almost could not speak because of the botox treatments she
had received.
One thing is known, we are all getting older. And many would like to stay
young longer. So why not live by some good principles - look here.
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Little help to my friends.
Need help with your Facebook Page? Here is a great free 'how-to' guide. Just click here
The Effective Mobile Marketing Strategy
The mobile online business – it's already here.
Every business that wants to succeed online needs to have a viable mobile marketing strategy in place. Without one, there's no way to keep up. Here are the key elements that go into a mobile marketing strategy that works.
It's Vital to Know Your Market
As always, it's important to know your market. You need to know who they are, where they live, what they like, and so on. With mobile marketing, you also need to know how they use their mobile devices and for exactly what purpose. Your goal is to engage people using custom apps that help them to do whatever it is they want to do.
Choosing the Right Methods
Once you know your market, decide what mobile methods make the most sense. There are lots of different methods you can use, such as email marketing, mobile coupons, location-based strategies that use GPS, and many more. Choose methods that match the needs of your market at the time they are using their phones.
Mobilize Your Site
Build a mobile-friendly version of your site. It should be designed and optimized for search engines with mobile devices in mind. Set up your PC site so that if it's accessed by a mobile device, it will redirect to the mobile site. Your mobile site's design should be clean with less text and smaller pictures. It has to be viewed easily on a narrow screen without having to scroll or zoom.
Set Yourself Apart
Probably the most important element of any good mobile marketing campaign is its uniqueness. This is also the most difficult to implement because it requires creativity. To get ideas, look at the most popular and successful campaigns in your niche. Then, decide how you're going to set yours apart. Take your own unique angle on it.
Full Integration
In the world of mobile, people interact with brands using many different media. Combine all of your marketing efforts both online and off with your mobile marketing campaign. Offer coupons at your store that they can use on their mobiles or apps that help them shop at your store. Connect all of your social media sites to your mobile marketing content so that they can instantly share your information with others.
Make It Engaging
Mobile is all about two-way communication. It's not about you pushing information on prospects and customers. It’s about them seeking information from you. Your apps and all of your strategies should focus on getting people to interact. Don't just help them kill time with their smartphones. Instead, help them find what they're looking for when they're looking for it.
The exciting world of mobile offers all kinds of new technology for you to play with, but it's important to remember the basics of marketing as well. Don't get so caught up with the techie side that you forget these fundamentals. Create a valuable offer that your target market can use and then find the most effective ways to put it in front of them.
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Mobile Marketing; Your New Business Marketing.
Most of the world will soon be carrying around smartphones and using them for everything. Right now, more than half of the US population between the ages of 18 and 45 uses smartphones and that percentage is growing daily in all demographics. As many as 1.2 billion people worldwide stay connected with mobiles. What does this mean for you? It means that marketing to mobile phones is critical to your business's success.
You get everything in your hand.
The beauty of the smartphone is that it offers everything in one place. People are using them to do much more than ever before. They use their smartphones to:
- Search for all kinds of information
Shop online
Comparison shop for products they buy offline
Look for coupons, discounts and deals
Navigate using maps
Find local businesses
Tell others about the local business they love
Play interactive games
Check the weather
Arrange their schedule
Listen to music
Read books
Take pictures
…and maybe occasionally call someone.
Take a look at the list above and ask yourself, 'How can my business help?' If you can provide help with one of the things above, you have the beginnings of a successful mobile marketing plan. Your goal is to make life easier for people by providing information or services they can use.
Smartphones Are Great for Businesses
Marketing online offers major advantages over offline, but smartphones offer even more. One of the great things about smartphones is that people are always on them. They carry them everywhere and they're always powered on. Mobile marketing also has much higher response rates than regular online marketing. When you market to PCs, you have a single window of time for getting your message across. With smartphones, you have many more opportunities to reach people at any time of day and any day of the week.
Surveys of web surfing habits show that smartphone users are much more focused on what they're doing than PC users, who are generally multitasking. Smartphone users are looking for more specific information and you've got their full attention if you can provide what they want.
Mobile marketing is also great for business because smartphones use wireless technology. This means easier and faster communication between you and your customers. You can deliver messages instantly to them wherever they are. For example, this allows you to send coupons right at the point of sale when they're considering whether to make a purchase or not.
Get Started
If you want to start mobile marketing, the first step is to do your homework. If you don't already have your own smartphone, get one and start playing with it. The better you understand it from a user's point of view, the better you'll be able to cater to your customers. Learn about best practices and read mobile marketing case studies. Know your market well and brainstorm ways your business can help people do what they do on their smartphones.
Establishing a Mindset for Success
Achieving success at anything you do is far simpler than you think. The key is to be a good learner. If you study any successful entrepreneur, you’ll find that they don’t necessarily have superhuman talents. What they do have is the determination to use all of their life experiences to learn from. Then they take that learning and apply it to whatever they’re working on at the moment. And they never stop learning, even after they have attained their dreams.
Being a successful learner is all about being open, paying attention to everything around you, and putting what you learn into action. Sound easy? It certainly isn’t easy for everyone. Here are some of the most common barriers to learning success that may be holding you back.
No Clear Plan
If your learning goals are not clear, you’ll lose your way quickly. You can’t get where you’re going if you don’t know where that is. Start by writing down a goal for what you want to learn and why. Be as specific as possible. Make sure that your written goal can be measured somehow. This way, you’ll know when you’ve reached it. With this goal in mind, you can also brainstorm ideas for steps to help you get there.
Too Much at Once
It’s exhausting and futile to learn anything when you’re spreading yourself too thin. While there’s a lot to learn on any given subject, you can’t take it in all at once. Learning works in stages. You start with something basic, then add another layer, move to the next, and so on. If you haven’t completed one stage, you won’t be ready for the next. Focus on learning just one thing at a time. Once it’s fully worked into your routine and you’re comfortable with it, you can start adding more complexity.
Distractions
Distractions are everywhere, especially on the Internet. In order to learn something new, you need a clear focus. It’s tough to shut out all the noise but there are some ways to effectively reduce it. One is to establish working time, learning time, and non-working time.
During your working time, ask yourself of everything you do, ‘how is this getting me closer to my business goals?’ If it’s not, save it for one of your other time slots. During your learning time, ask yourself, ‘how is this getting me closer to my learning goals?’ Not relevant? Put it in your non-working or working slots. During your non-working time, indulge in all of your distractions to your heart’s content.
Fear of Failure
You may be scared to act because you’re afraid your efforts will fail, but this is the biggest barrier to learning. You must realize that failure teaches us the best lessons. You fail, you survive it, and you take away from it a valuable lesson. These are the ‘hard knocks’ that teach you through experience. In fact, to really cultivate the success mindset, erase the word ‘failure’ from your vocabulary. Replace it with the word ‘lesson.’
Fear of Success
Strangely enough, it may be fear of success that’s holding you back. This comes from a deep-seated belief that you don’t deserve success. You feel like, ‘it’s not me.’ The truth is that if you work hard, you deserve the fruits of your labor. As you work your way toward your goals, you’ll become more comfortable seeing yourself as the successful person you want to be.
Know You’re Going to Make It
Adopting the success mindset doesn’t involve taking on anything new; it involves losing the things that are holding you back. As you identify these barriers and remove them, go forward knowing that you’re going to be successful. This self-confidence that borders on stupidity is what’s going to help you beat all the obstacles that stand in your way. Not feeling self-confident? Fake it! Sometimes just pretending to act a certain way makes it become reality.